BANGKOK, Thailand, January 10, 2009–Honda has highlighted its two decades of leadership in the Thai motorcycle market by launching the Wave 110i, a family motorcycle that offers the greatest consumer benefits.
The Wave 110i is a trendy new vehicle in the “Modern Cub” style, designed under the “Precious Commuter” concept. It features cutting-edge PGM-FI technology, which creates a new standard for the family category. To connect with its target consumers, Honda has chosen Dan-Worrawech Danuwong, a famous singer-artist, as presenter for the Wave 110i, which comes in three different models and eight different color schemes. It will be sold from 15 January onwards at a starting price of 34,000 baht. Honda is targeting sales of 400,000 units per year for the Wave 110i.
The “Wave 110i” was developed from the “Cub” series that has consistently received a tremendous welcome since its launch 10 years ago. To date, recorded sales of motorcycles in the “Cub” series total 7.4 million units. The latest model focuses on a modern image, engine efficiency and a high-tech fuel injection system that yields greater performance, fuel savings, and cleaner exhaust emissions.
The new Honda Wave 110i is powered by a 4-stroke 110 cc engine with built-in air cooling. The innovative PGM-FI technology gives the new bike 25% higher riding performance and 18% more fuel economy than the Honda Wave 100 (according to tests of ECE40MODE). The new bike is also friendly to the environment as its exhaust meets the tough Emission Standards at level 6 and is able to use gasohol E20.
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